Scheduled Hours

37.5

Position Summary

University Advancement (UA) is seeking an experienced email marketing professional to join its Advancement Communications team as Senior Associate Director of Digital Strategy. The person in this role will play a pivotal role in engaging alumni, donors, and friends of the university through targeted email marketing campaigns, journeys, and automations that support fundraising efforts, event promotion, and alumni engagement initiatives. This individual will work closely with internal teams to develop and execute comprehensive email strategies using Salesforce Marketing Cloud.

A deep understanding of Salesforce Marketing Cloud or other similar marketing automation platform (Marketo, Hubspot, Eloqua, Pardot, Adobe Experience Cloud etc.), strong technical aptitude, and a passion for marketing and data analytics are essential for success in this position. The senior assoc. director will stay current on industry trends, best practices, and Marketing Cloud’s latest enhancements and changes to help meet the fundraising and engagement goals of University Advancement.

Job Description

• Designs, schedules, and manages email marketing campaigns for alumni engagement, annual giving, and fundraising initiatives.
• Maintains and manages Salesforce data extensions. Segments email audiences based on key attributes such as engagement levels, giving history, and event participation. Analyzes alumni and donor behavior for optimized email targeting. Closely collaborates with business systems and applications to ensure seamless integration of data and work closely with the Data Services team to ensure data integrity, quality, and accuracy. Troubleshoots error reports and failed sends as necessary.
• Leverages SFMC’s analytical features to monitor campaign performance and provide actionable insights for the digital strategy team. Generates regular reports on email performance and makes data-driven recommendations for improvement.
• Serves as subject matter expert for Salesforce Marketing Cloud and provides training and support to the digital marketing team.
• Educates other University Advancement users on best practices; conducts workshops; and offer guidance on campaign setup and execution.
• Perform other duties as assigned.

Working Conditions:

Job Location/Working Conditions

• Normal office environment
• Ability to travel to various on- and off-campus locations

Physical Effort

• Typically sitting at a desk or table
• Repetitive wrist, hand or finger movement

Equipment

• Office equipment

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Required Qualifications

Education:

Bachelor's degree

Certifications:

No specific certification is required for this position.

Work Experience:

Relevant Experience (5 Years)

Skills:

Not Applicable

Driver's License:

A driver's license is not required for this position.

More About This Job

Preferred Qualifications

• Strong technical knowledge and proficiency in Salesforce Marketing Cloud platform configuration and administration, preferably in higher education or non-profit environment.
• Salesforce Marketing Cloud certifications (such as Salesforce Certified Marketing Cloud Administrator) are a plus.

Preferred Qualifications

Education:

No additional education beyond what is stated in the Required Qualifications section.

Certifications:

No additional certification beyond what is stated in the Required Qualifications section.

Work Experience:

No additional work experience beyond what is stated in the Required Qualifications section.

Skills:

A/B Testing, Analytical Thinking, CSS HTML, Database Entry, Detail-Oriented, Email Marketing, Email Marketing Best Practices, Email Marketing Strategy, Employee Management, FileMaker Development, Fundraising, Media Content, Microsoft Excel, Oral Communications, Prioritization, Proofreading, Relational Data Modelling, Salesforce Marketing Cloud, Team Collaboration, Written Communication

Grade

G14

Salary Range

$75,200.00 - $128,800.00 / Annually

The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

Questions

For frequently asked questions about the application process, please refer to our External Applicant FAQ.

Accommodation

If you are unable to use our online application system and would like an accommodation, please email CandidateQuestions@wustl.edu or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.

All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

Pre-Employment Screening

All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.

Benefits Statement

Personal

• Up to 22 days of vacation, 10 recognized holidays, and sick time.

• Competitive health insurance packages with priority appointments and lower copays/coinsurance.

• Take advantage of our free Metro transit U-Pass for eligible employees.

• WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.

Wellness

• Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!

Family

• We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.

• WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/

EEO/AA Statement

Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.

Diversity Statement

Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment – fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.